LenuŢa Fotea

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RESEARCH REGARDING CONSUMER PREFERENCES IN ACQUIRING FISH AND FISH PRODUCTS

Lenuţa Fotea, Elena Costăchescu, Doina Leonte, C.E. Nistor

Abstract
Fish represents a functional food due to its nutritional qualities and their influences on human health. Man became very concerned for his welfare as a result seeks to introduce in nutrition safe food products. This study presents a conceptual framework based on the theory of planned behaviour to establish the awareness and fish consumption, preferences regarding the forms under which the fish is sold and places of purchase. A questionnaire was submitted to a group of 50 people of different ages, and the results were analysed and presented as a percentage rate from the total. The results showed that from the respondents 96% prefers and consumes fish; 70% prefer fresh fish when asked to choose from different fish assortments; as frequency: 66% consumes monthly, 18% consumes weekly, 10% occasional and 6% don't consume; as a buying place for different assortments: 75% prefers producers' stores from agro-food markets for fresh fish, 95% prefers hypermarkets for different products obtained from fish. It can be concluded the fact that it is know and consume fish meat among all age groups, showing a good knowledge of the benefits of a diet based on healthy products, fish being a safe alternative to diversify the diet and changes in consumer attitudes towards the fish meat can be done by family influence, educational system and society.

Key words: fish, consumption, preferences, acquiring