Lenuţa Fotea

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RESEARCH ON THE LEVEL OF AWARENESS AND CONSUMPTION OF FISH AMONG YOUNGSTERS

Lenuţa Fotea, Doina Leonte, Elena Costăchescu, G. Hoha, C. Leonte, C.E. Nistor

Abstract
The benefits of fish consumption are numerous from improving human health and prevent disease in humans, to improve work capacity. These benefits are due to the chemical composition of fish meat and their high biological value. This study represents a conceptual framework based on the theory of planned behaviour to determine the awareness and consumption of fish on preferences under which the fish is sold, on the Romanian market, determining causes and barriers to its acquisition among young people. A questionnaire was applied to a target group (young people aged 18-21 years). Responses were analyzed and we draw a number of conclusions: all the respondents know the basic nutritional benefits of eating fish and 96% eat it, 64% know a lot about fish products, 36% often consume fish, 55% prefer fresh fish, 20% frozen fish, 20% canned fish and 5% delicatessen products. It can be appreciated that even the respondents are young they eat fish meat which shows an awareness of the benefits of a diet based on nutritional products and fish is a safe alternative for diet diversification especially among young people and change their attitudes towards fish can be done through the influence of family, educational system and society.

Key words: fish, benefits, awareness, consumption